Initializing Systems
Our Story
The technology industry didn't fail because of bad developers. It failed because software was separated from business outcomes. We started Symilars to change that.

Salman Khan
Founder & CEO
Companies invest heavily in software—but too often, what gets built doesn't move the business forward. Projects run late. Features miss the mark. Technology becomes overhead instead of advantage.
The root cause? A disconnect between the people writing code and the people running the business. Development teams optimize for technical metrics while business teams wait for results that never come.
We built Symilars to be a single partner that understands business goals, designs for real users, engineers for scale and speed, applies AI where it creates measurable value, and takes responsibility for outcomes—not just delivery.
Every project we take on starts with one question: what business outcome does this need to create? From there, we work backwards to build software that actually moves the needle.
I didn't start this company to build software. I started it to fix how technology serves businesses.
Salman Khan
Founder & CEO
Let's talk about your next project and how we can create real impact together.